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10 AI Marketing Tools to Use in 2024

There’s a lot of fear around AI these days. 8 out of 10 people worry that AI will steal their jobs, replace them with robots. But that’s a waste of energy. AI isn’t here to take over, it’s here to help! Here at AIDA, we believe AI is fantastic – as long as it’s making our lives easier.

Think about it: AI is a tool. A very powerful tool, sure, but still a tool. And just like any tool, it needs a human brain behind it. AI can’t dream up creative marketing campaigns, it can’t write groundbreaking content. That’s where you come in.

But AI can sure make your job a whole lot quicker! It can handle repetitive tasks, analyze data to find hidden insights, and even generate ideas to get you started. Here’s a graph that says a lot about what AI as an assistant can do for you : 

Categories where AI shine

Image Source : FlexOS

This frees you up to focus on what really matters: the strategic thinking, the innovation, the magic touch that only humans can bring. 

So, how do you find the perfect AI assistant for your marketing needs? Don’t worry, we’ve done the hard work for you! We’ve compiled a list of the best AI marketing tools, all categorized and ready to help you take your marketing to the next level.

10 Best AI Marketing Tools For 2024

The internet bombards you with a million AI marketing tools. It’s enough to make your head spin! You want the best, but going through endless options is a total time-suck. So, we are here to cut through the clutter with clear recommendations. 

That’s why we’re giving you the ultimate one-stop solution for AI marketing tools – a single, powerful option for each crucial service:

10) Writing: : ChatGPT is one of the most visited websites for writing. But hardly a few knows about a better alternative: Bing Chat. This is because it is free to use. Unlike ChatGPT, Bing Chat won’t cost you anything for the same GPT-4 technology. Bing Chat integrates with your browser, making it easy to understand what you’re reading online. It can access the latest information on the web, keeping your answers fresh. However, there’s just one catch: Bing Chat currently works only with Microsoft Edge browser. Overall, it offers a compelling alternative to ChatGPT. 

ChatGPT garners more traffic than 10 tools combined

Image source : FlexOS

9) Design: Canva has long been a popular design tool, especially for beginners and non-designers. Its user-friendly interface and vast library of templates make creating professional-looking graphics a breeze. But recently, Canva’s integration of AI has taken it to a whole new level.It makes design more accessible, efficient, and even creative. With continued AI development, We expect Canva to become an even more powerful tool for both design professionals and casual users.

8) SEO: Surfer SEO is a powerful tool that goes beyond basic SEO suggestions. It analyzes top-ranking content for your target keywords, providing a data-driven roadmap to optimize your own pages. It analyzes factors like content length, keyword usage, and even competitor strategies. With this intel, you can create content that Google loves, boosting your website’s visibility and attracting more organic traffic.

7) Social Media Management: Hootsuite

Managing multiple social media accounts can be overwhelming sometimes. But  Hootsuite can be your lifesaver. It lets you schedule posts in advance, so you can plan your content calendar and avoid last-minute scrambles. Track how your posts are performing with engagement metrics, and Hootsuite can even suggest content ideas tailored to each platform, keeping your social media presence fresh and engaging.

6) Email Marketing:

For email marketing, Mailchimp can be definitely your go-to tool. Mailchimp allows you to stay connected with your audience directly. You can create targeted email campaigns, personalize messages, and track results to see what resonates with your subscribers. This is a powerful tool for nurturing leads, driving sales, and building brand loyalty.

5) Market Research: 

Do not just guess about your target market and competitors. Similarweb uses artificial intelligence to gather valuable insights. You’ll get data on website traffic, audience demographics, and even competitor strategies. With this intel, you can make data-driven decisions about your marketing approach.

4) Ad Platform Optimization: 

Constantly tweaking your ad campaigns can be a time-consuming hassle. Google Ads Optimize takes the guesswork out of it. This tool analyzes your campaign data and recommends changes to improve your return on investment (ROI). You can spend less time tinkering and more time focusing on what matters: getting the most out of your ad budget.

3) Audience Targeting: 

Reaching the right people with your marketing message is crucial. Iterable leverages AI to pinpoint your ideal customer based on demographics, interests, and online behavior. This allows you to stop wasting ad spend on irrelevant audiences and focus on reaching those most likely to convert into customers.

2) Marketing Analytics: 

Want to understand what’s working in your marketing efforts and what’s not? Looker provides clear and comprehensive insights across all your marketing channels. See which campaigns are generating leads, which content resonates with your audience, and identify areas for improvement. With this data at your fingertips, you can fine-tune your marketing strategy for better results.

1) Customer Relationship Management (CRM): 

Building strong customer relationships is key to business success. Salesforce Einstein uses AI to personalize the customer experience. Imagine an AI assistant predicting customer needs, automating routine tasks, and freeing you up to focus on building meaningful connections with your customers.

The Future of Marketing is Now

AI is no longer science fiction; it’s here to revolutionize the marketing landscape. By embracing these powerful tools, you can streamline your workflows, make data-driven decisions, and personalize the customer journey like never before. Don’t wait to get started. These AI marketing tools are waiting to help you take your marketing to the next level! 

Want to reach the full potential of your online presence?

Invest in exceptional content, amplified reach, and a brand that resonates like never before. Contact AIDA Story today to craft a thriving online identity for your brand. Let’s cultivate growth, together.

Sulagna
Sulagna
Sulagna is a content marketer with 4 years of experience. She's primarily a B2B writer and editor who has pivoted into other digital marketing roles in recent times.

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